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Nike ad celebrating Mo Farah Olympic wins

Nike uses well designed ads with nothing less than solid, cut athletes for “models”, or inspiration, depending on how you look at it.
Nike is able to influence the viewer without using a lot of copy in the ad. Because they are already such a powerful brand, one image will suffice to get Nike’s sale across.

I really like the design and layout of this particular ad. Nike uses the girls leg as a line to move you to the copy on the ad. The copy on the ad is catchy and fitting for Nike’s persona. This is an example of one of Nike’s many nice, clean print ads.


Feature Story

I came across a feature story about a burglar who called the cops on himself. The story itself was informative but didn’t have much to offer. The headline “Burglar calls 911 to save himself from gun-wielding homeowner,” pulled me into the story.

The story gave links which I liked. However, I felt the story could have gone into a little more depth about how the burglar reached the point of being held at gunpoint. Instead, the story just jumped right into the plot. There was no build-up and I feel that hurt, what could have been, a good story.

Media Kit

After doing some searching for an online media kit I discovered what I consider to be a very classy example and how I would expect a media kit to look. I am into simplicity so I thoroughly enjoyed the media kit that The Onion, America’s finest news source, has produced. There is a lot of information packed into this media kit.

Though I am never against too much knowledge, this kit is almost too much to digest in one sitting. If the kit was a bit more condensed that would make it for an easier read. The white background, black copy and green headlines are just enough to keep the kit from being too bland. However, I might increase the font size just a little. Overall, I really liked this media kit and will reference it when building my next media kit.

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News Release

After searching for some time to find a news release that was worth reading I came across a press release that was written for an eighth grade boy by the name of Joe Jones. Jones is an eagle scout that was being presented a high ranking in Eagle Scouts for planning and carrying out a project that required 200 hours of his volunteered time.

I like the writing in this release because it is very short and to the point. The only thing that could make it a little more readable is an interesting fact. I don’t feel like the facts listed here are very fun or, for lack of a better word- interesting.

I would also add a quote directly from Jones himself to show a little more ownership of the release (I know Jones didn’t write the release but the quote would help it to feel more personal.) Other than the things I have listed I believe overall this is a very well written news release that was executed effectively.

Olga, the traveling bra

Every bra becomes a traveling bra at some point during its lifetime. But I came across a bra that gets to experience life on the outside of female blouses. Olga, the traveling bra, is a blog that is kept by a lady who travels and instead of focusing the blog around herself she puts the bra as the main focus. So the bra really comes to life in this blog which I think adds so much interest to this blog.

I don’t like the lady that does the blogs writing style. It is very boring and plain. The blog is written in third person, which I believe it should be. A true blog can capture the audience’s attention and hold it, but this particular blog is hard to want to read other than the fact that it’s about a traveling bra. It’s really just flavorless. So I think comedy and could really help this blog to blossom.

Who do you belong to?

Whether we realize it or not, our lives are influenced by advertisements on a daily basis. There are good advertisements, bad advertisements and everything in between. The advertisement I chose to critique falls under both good and bad categories. Good, because it is a 30 second televised ad that is funny, so it captures its audience in an appealing manner. Bad, because the ad is so captivating it takes away from what service they are trying to sell.

So that leaves me with my argument, just because an ad is funny and appealing to the audience does that make it a good ad? If you can’t remember what’s being advertised doesn’t that kind of defeat the purpose of an ad?

The scene is two politicians, obvious opponents, talking in an office supply store (like Kinko’s) about how they are both glad they are running a mature and civil race when they are interrupted by the office worker handing one of the politicians his signs to be approved that read “Honk if you had an affair with Taylor.” Taylor is the new sign owner’s opponent.

The most effective advertisements spark some type of emotion, laughter, sadness, happiness or anger for example. The ad mentioned above is funny, but the service offered isn’t remembered. This wasn’t an effective ad, simply because of product placement.

I had to Google the commercials summary to find out who the ad belonged to. After a good ten minutes of searching I discovered that FedEx Office was the service being sold. A way to strengthen future FedEx Office advertisements would be to integrate their name into the commercial more so that it will stick with the viewers.

Video attached below.